TERMS OF SERVICE

The web sites www.theproudproject.co.uk all of the various pages contained therein, including subdomains, as well

as your use of the products and services offered therein are maintained and operated by ProudFit Ltd T/A The Proud

Project which is defined below.

Please read these Terms of Service (“Terms”) carefully as they describe your relationship with us and govern your

use of The Proud Project and the products and services offered by us. These Terms will also govern your use of any

other web sites that currently exist or may exist or be created by us in the future, associated widgets, mobile

applications and other distribution platforms. (All of the foregoing shall hereafter be referred to as the “Site.”)

We may amend these Terms. Those changes will be posted here. These changes take effect on the date posted on

our Site.

1. Legal Agreement

These Terms are a legal agreement between you and us and contain important information regarding your legal

rights, remedies and obligations. By accessing, browsing or otherwise using the Site, you: (i) acknowledge you have

read, understand, and agree to be bound by these Terms; (ii) agree to comply with all applicable laws, rules and

regulations with respect to your use of the Site; and (iii) represent you are an adult and have the legal capacity to

enter into contracts in the jurisdiction where you reside.

Our permitting you access to our Site is conditioned on your agreeing to all of the Terms, including your compliance

with our policies, including our Privacy Policy, as well as our agreement to arbitrate individual disputes, instead of

using class actions or jury trials.

The Site may not be used in any way that is not expressly permitted by these Terms and our related Privacy Policy

LINK TO PRIVACY POLICY.

IF YOU DO NOT AGREE TO THESE TERMS, YOU MAY NOT ACCESS, BROWSE OR USE OUR SITE, AND

SHOULD DISCONTINUE YOUR ACTIVITIES IMMEDIATELY.

IF YOU DO NOT AGREE TO THIS AGREEMENT, YOU MAY NOT PURCHASE OR USE THE PROGRAM OR

ACCESS FREE OR PAID CONTENT.

IF YOU ACCESS THE SITE, YOU ARE AGREEING TO THESE TERMS, OUR PRIVACY POLICY AND/OR ANY

OF THEIR PARTS, AS UPDATED OR REVISED, FROM TIME TO TIME.

2. Definitions

The Proud Project the “Company,” “we,” “us,” or “our” includes ProudFit ltd and its trustees, officers, directors,

shareholders, employees, attorneys and agents (current and past) and any related individuals or entities.

Service or Services means any of the Site or other products or services provided or offered by us, including those

described in these Terms, whether through a website owned, maintained or controlled by us, through a social

network, a mobile application, on a cellular telephone or otherwise.

Content means all the content and materials that appear on the Site.

3. You Understand And Agree That Physical Exercise And Movement Are Strenuous.

This Site is intended for use only by healthy adult individuals. The Site is not intended for use by minors, pregnant

women, or individuals with any type of health condition. Such individuals are specifically warned to seek professional

medical advice prior to initiating any form of fitness program, weight loss program or regimen.If you use this Site, you understand that physical exercise can be strenuous and can expose you to the risk of serious

injury. As with all programs, techniques and materials related to health, exercise and fitness, we urge you to obtain a

physical examination from a doctor before participating in any exercise activity.

You acknowledge that your use of our Site may present certain risks, and hereby assume any and all risks associated

therewith, including, without limitation, the risk of physical or mental or emotional injury, minor and/or severe bodily

harm, death, and/or illness, which arise by any means, including, without limitation: acts, omissions,

recommendations or advice given by us. By using our Site, you hereby agree to voluntarily accept and assume any

and all such risks as well as any risks not mentioned herein that are in any way associated with your use of our Site.

You agree that by participating in physical exercise or training activities you do so entirely at your own risk.

5. You Understand And Agree That We Are Not Giving Health Advice

This site offers health, wellness, fitness, exercise and nutritional information and is designed for educational purposes

only. The nutritional, exercise, and other information on this Site is not intended to be and does not constitute health

care or medical advice and must not be used to make any diagnosis specific to you. We do not employ dietitians or

any other health care professionals, but we may utilize their services in the creation of programs specifically dietician

written meal plans. You should not rely on this information as a substitute for, nor does it replace, professional

medical advice, diagnosis or treatment. If you have any concerns or questions about your health, you should always

consult with a physician or other health-care professional. Do not disregard, avoid, or delay obtaining medical or

health-related advice from a health-care professional because of something you may have read on this site.

This Site makes no warranty of any kind, implied or express, that you will lose weight, build muscle, gain immunity,

reduce inflammation or otherwise receive any health benefits as a result of using our Site. Individual results will vary.

Moreover, because fitness and nutritional research is always ongoing and developing and subject to disagreement in

the field, we cannot make any assurances that the information provided in our Site will be up-to-date, accurate, or

complete.

Your use of any information contained on this Site is solely at your own risk.

6. You Understand And Agree That Your Use Of The Site Is Restricted

You may access, browse and use the Site and its content only for limited purposes. Your use is limited to your

personal, non-commercial use of the Site. If you are posting content on our Site, or submitting any material (including,

without limitation, comments, blog entries, Facebook postings, photos and videos) to us via the Site, internet groups,

social media venues, or to any of our staff via email, text or otherwise, you are representing: (i) that you are the

owner of the material, or are making your posting or submission with the express consent of the owner of the

material; and (ii) that you are eighteen years of age or older. In addition, when you submit, email, text or deliver or

post any material, including photographs you are granting us, and anyone authorized by us, a royalty-free, perpetual,

irrevocable, non-exclusive, unrestricted, worldwide license to use, copy, modify, transmit, sell, exploit, create

derivative works from, distribute, and/or publicly perform or display such material, in whole or in part, in any manner

or medium, now known or hereafter developed, for any purpose. The foregoing grant shall include the right to exploit

any proprietary rights in such posting or submission, including, but not limited to, rights under copyright, trademark,

service mark or patent laws under any relevant jurisdiction. Also, in connection with the exercise of such rights, you

grant us, and anyone authorized by us, the right to identify you as the author of any of your postings or submissions

by name, email address or screen name, as we deem appropriate.

You acknowledge and agree that any contributions originally created by you for us, including social media posts, shall

be deemed a “work made for hire” when the work performed is within the scope of the definition of a work made for

hire in Section 101 of the United States Copyright Law, as amended. As such, the copyrights in those works shall

belong to Company from their creation. Thus, Company shall be deemed the author and exclusive owner thereof and

shall have the right to exploit any or all of the results and proceeds in any and all media, now known or hereafter

devised, throughout the universe, in perpetuity, in all languages, as Company determines. In the event that any of the

results and proceeds of your submissions hereunder are not deemed a “work made for hire” under Section 101 of the

Copyright Act, as amended, you hereby, without additional compensation, irrevocably assign, convey and transfer to

Company all proprietary rights, including without limitation, all copyrights and trademarks throughout the universe, in

perpetuity in every medium, whether now known or hereafter devised, to such material and any and all right, title and

interest in and to all such proprietary rights in every medium, whether now known or hereafter devised, throughoutthe universe, in perpetuity. Any posted material which are reproductions of prior works by you shall be co-owned by

us.

You acknowledge that Company has the right but not the obligation to use and display any postings or contributions

of any kind and that Company may elect to cease the use and display of any such materials (or any portion thereof),

at any time for any reason whatsoever.

You may access portions of the Site without purchasing anything or creating an account. There is, however, Content

on this Site which is available only if you create an account or make a purchase. When any of the Services on the

Site require you to open an account or otherwise provide user or registration information, including user name and

password (“User Information”), you must complete the registration process by providing us with complete, truthful and

accurate information. You are responsible for maintaining the confidentiality of your username, password and other

information used to register and sign in to the Site, and you are fully responsible for all activities that occur under this

password and username. Please immediately notify us of any unauthorized use of your account or any other breach

of security by contacting us at info@theproudproject.co.uk or at 229 Chiswick High Road, London, W4 2DW In the

event you use the Site over any cellular/mobile devices, you hereby acknowledge that your carrier’s normal rates and

fees, such as excess broadband fees, will still apply. We cannot and will not be liable for any loss or damage arising

from your failure to protect your password or account information.

When using the Site, you shall be subject to all displayed rules and policies. Such rules and policies are hereby

incorporated by reference into these Terms. We may also offer other content and/or services that are governed by

different Terms.

7. We Respect Your Privacy

To access certain features of the Site, we may ask you to provide certain demographic information including your

gender, year of birth, zip code and country. In addition, if you elect to sign-up for a particular feature of the Site, you

may also be asked to register with us on the form provided and such registration may require you to provide

personally identifiable information such as your name and email address. You agree to provide true, accurate, current

and complete information about yourself as prompted by the Site’s registration form. If we have reasonable grounds

to suspect that such information is untrue, inaccurate, or incomplete, we have the right to suspend or terminate your

account and refuse any and all current or future use of the Site (or any portion thereof). Our use of any personally

identifiable information you provide to us as part of the registration process is governed by the terms of our Privacy

Policy.

We respect your privacy. Our Privacy Policy, located HERE LINK TO PRIVACY POLICY, constitutes a part of these

Terms and explains how we collect, use and protect your personal information. By accepting these Terms, you agree

to our collection and use of your personal information as described in our Privacy Policy.

8. We Own Our Intellectual Property

The Proud Project is the exclusive owner or licensee of all the Content, and of all related intellectual property rights

therein, including, but not limited to, all copyrights, moral rights, trademark and patent rights (the “IP”). Our Content

includes, but is not limited to, all features, functions, services, software, algorithms, designs, objects, documentation,

know-how, code, data, art, graphics, animation, photographs, images, text, music, sound effects, audio and/or

audio-visual elements, downloadable materials, look-and-feel, design, layout, organization, presentation, user

interface, navigation and stylistic convention of the Site.

All trademarks, trade names, copyrights, logos and service-marks, whether or not registered (collectively, the

“Marks”) relating to or constituting our IP are our exclusive property. The Site and our Services and Content are

protected by copyright, trademark, and other laws of the United States and other countries. Unauthorized use of any

of the Marks is strictly prohibited by law. All third-party trade names, trademarks, logos and service marks, if any, that

appear in or on the Site are the property of their respective owners.

You do not acquire any ownership interest in the IP or the Marks by accessing, browsing or otherwise using the Site.

You may not reproduce, copy, modify, distribute, transmit, display, perform, publish or otherwise exploit, through any

means or media, any of our IP or Marks. This Site and all the materials available on the Site are the property of us

and/or our affiliates or licensors, and are protected by copyright, trademark, and other intellectual property laws. The

Site is provided solely for your personal noncommercial use. You may not use the Site or the materials available onthe Site in a manner that constitutes an infringement of our rights or that has not been authorized by us. More

specifically, unless explicitly authorized in these Terms of Service or by the owner of the materials, you may not

modify, copy, reproduce, republish, upload, post, transmit, translate, sell, create derivative works, exploit, or distribute

in any manner or medium (including by email or other electronic means) any material from the Site. You may,

however, from time to time, download and/or print one copy of individual pages of the Site for your personal,

non-commercial use, provided that you keep intact all copyright and other proprietary notices.

You may establish a hypertext link to the Site so long as the link does not state or imply any sponsorship of your site

by us or by the Site. However, you may not, without our prior written permission, frame or inline link any of the content

of the Site, or incorporate into another website or other service any of our material, content or intellectual property.

We may prevent unauthorized use of the Site via technological means. You agree not to circumvent or attempt to

circumvent these means. You agree that any attempted or actual circumvention, or otherwise unauthorized use, by

you or anyone on your behalf will result, at minimum, in the termination of all your rights to our products and Services

under these Terms.

The Digital Millennium Copyright Act of 1998 (the “DMCA”) provides recourse for copyright owners who believe that

material appearing on the Internet infringes their rights under the U.S. copyright law. If you believe in good faith that

materials hosted by Company infringe your copyright, you, or your agent may send to Company a notice requesting

that the material be removed or access to it be blocked. Any notification by a copyright owner or a person authorized

to act on its behalf that fails to comply with requirements of the DMCA shall not be considered sufficient notice and

shall not be deemed to confer upon Company actual knowledge of facts or circumstances from which infringing

material or acts are evident. If you believe in good faith that a notice of copyright infringement has been wrongly filed

against you, the DMCA permits you to send to Company a counter-notice. All notices and counter notices must meet

the then current statutory requirements imposed by the DMCA; see http://www.loc.gov/copyright for details.

Company’s Copyright Agent for notice shall be info@theproudproject.co.uk

9. Please Use Our Site Responsibly

The Site may contain bulletin board services, chat areas, news groups, forums, communities, personal web pages,

calendars, and/or other message or communication facilities or links to other message or communication facilities

such as Facebook Groups, designed to enable you to communicate with the public at large or with a group

(collectively, “Communication Services”). You agree to use the Communication Services only to post, send and

receive messages and material that are proper and related to the particular Communication Service. Further, you

agree that Your Use of the Site is solely for private and personal purposes. You further warrant and represent that you

will not engage in any of the activities that expose you to civil and/or criminal liability.

We do not control the messages, information or files that you or others may provide through the Site. It is a condition

of your use of the Site that you do not:

Restrict or inhibit any other user from using and enjoying the Site.

Use the Site to impersonate any person or entity, or falsely state or otherwise misrepresent your affiliation

with a person or entity.

Interfere with or disrupt any servers or networks used to provide the Site or its features, or disobey any

requirements, procedures, policies or regulations of the networks we use to provide the Site.

Use the Site to instigate or encourage others to commit illegal activities or cause injury or property damage

to any person.

Gain unauthorized access to the Site, or any account, computer system, or network connected to this Site,

by means such as hacking, password mining or other illicit means.

Obtain or attempt to obtain any materials or information through any means not intentionally made available

through this Site.

Use the Site to post or transmit any unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar,

pornographic, profane or indecent information of any kind, including without limitation any transmissions

constituting or encouraging conduct that would constitute a criminal offense, give rise to civil liability or

otherwise violate any local, state, national or international law.

Use the Site to post or transmit any information, software or other material that violates or infringes upon the

rights of others, including material that is an invasion of privacy or publicity rights or that is protected bycopyright, trademark or other proprietary right, or derivative works with respect thereto, without first obtaining

permission from the owner or rights holder.

Use the Site to post or transmit any information, software or other material that contains a virus or other

harmful component.

Use the Site to post, transmit or in any way exploit any information, software or other material for

commercial purposes, or that contains advertising.

Use the Site to advertise or solicit to anyone to buy or sell products or services, or to make donations of any

kind, without our express written approval.

Gather for marketing purposes any email addresses or other personal information that has been posted by

other users of the Site.

Company may host message boards, chats and other private/public forums on its Sites and on other platforms. Any

user failing to comply with the terms and conditions of this Agreement may be expelled from and refused continued

access to, message boards, groups, chats or other such forums in the future. Company or its designated agents may

remove or alter any user-created content at any time for any reason. Message boards, chats and other public forums

are intended to serve as discussion centers for users and subscribers. Information and content posted within these

public forums may be provided by Company staff, Company’s outside contributors, or by users not connected with

Company, some of whom may employ anonymous user names. Company expressly disclaims all responsibility and

endorsement and makes no representation as to the validity of any opinion, advice, information or statement made or

displayed in these forums by third parties, nor are we responsible for any errors or omissions in such postings, or for

hyperlinks embedded in any messages. Under no circumstances will we, our affiliates, suppliers or agents be liable

for any loss or damage caused by your reliance on information obtained through these forums. The opinions

expressed in these forums are solely the opinions of the participants, and do not reflect the opinions of Company or

any of its subsidiaries or affiliates.

Company has no obligation whatsoever to monitor any of the content or postings on the message boards, chat rooms

or other public forums on the Sites. However, you acknowledge and agree that we have the absolute right to monitor

the same at our sole discretion. In addition, we reserve the right to alter, edit, refuse to post or remove any postings

or content, in whole or in part, for any reason and to disclose such materials and the circumstances surrounding their

transmission to any third party in order to satisfy any applicable law, regulation, legal process or governmental

request and to protect ourselves, our clients, sponsors, users and visitors.

10. To The Extent You Pay For Content, Please Read This

Some of the Content on our Site can only be viewed if you purchase it or pay for a challenge, fitness makeover, meal

plan or workout program. The details of these products and programs are available in various areas of the Site and

allow you to purchase products, features or services.

You agree to pay all fees and applicable taxes incurred by you or anyone using your Account. Unless otherwise

noted, all currency references are in Pound Sterling. All fees and charges are payable in accordance with payment

terms in effect at the time the fee or the charge becomes payable. If there is a dispute regarding payment of fees to,

or products or Services provided by us, your Account may be closed without warning or notice at our sole discretion.

We may, from time to time, modify, amend, or supplement our fees and fee-billing methods, and such changes shall

be effective immediately upon posting on the pricing page, in these Terms, or elsewhere on the Site.

Please refer to the refund policy that is provided with the plan, program, or content that you have purchased. You

understand and agree that we are only obligated to refund you as stated in the applicable refund policy.

Cancellation of Recurring Charges: If you purchase a program that has recurring monthly charges, you may cancel

future billing and terminate your program participation by contacting us at info@theproudproject.co.uk. Your request

will be effective for the next billing cycle.

11. Third-Party Websites

The Site may contain links to websites of third parties. If you click these links, you will leave our Site.

These third parties and their websites are not under our control. We are not responsible for their content or

operation. By providing links to these websites, we do not approve, warrant or endorse, or otherwise make anyrepresentation about them or their owners or operators, and do not assume any related responsibility or liability. You

should exercise your own judgment in evaluating and using these websites. When you link to these websites, you

become subject to their terms and conditions of use and privacy policies and should review them carefully before

entering any such websites. We do not endorse these websites and our Terms and Privacy Policy do not apply to

them.

You expressly release us from any and all liability arising from your use of any third-party website, service or content.

You specifically agree that we are not responsible for any loss or damage of any sort resulting or arising from your

dealings with those third-party websites and/or their providers.

12. Credit Card Processing

The payments for our Services are processed by a third party, using the third party’s secure software. That third party

is responsible for the processing of credit card payments and the storage of credit card information for the Site.

You expressly release us from any and all liability arising from the credit card processor’s processing and storage of

your credit card information.

13. Geographic Reach of the Site

We administer, control and operate the Site from London, United Kingdom. The Site is accessible worldwide.

However, some of its features or functions may not be available or appropriate for use outside of the United States

and/or may not be available to all persons or in all geographic locations. We make no representation that the Site or

our Content and/or Services are appropriate or authorized for use in all countries, states, provinces, counties,

localities or any other jurisdictions. Your access and use of the Site may not be legal in your jurisdiction. If you

choose to access, browse or use the Site, you do so on your own initiative and at your own risk, and you are

responsible for compliance with all applicable laws if, and to the full extent that, such laws and restrictions are

applicable. We reserve the right to limit, in our sole discretion, the provision of any feature or function of the Site to

any person and/or geographic area. Any offer for any feature or function made on the Site is void where prohibited.

14. Our Liability Is Limited

AS A USER, YOU ACKNOWLEDGE AND AGREE THAT YOUR SOLE REMEDY FOR ANY PROBLEMS OR

DISSATISFACTION WITH THE SITE IS TO TERMINATE YOUR ACCOUNT AND DISCONTINUE ALL USE OF

THE SITE.

THUS, EXCEPT AS SET OUT BELOW, UNDER NO CIRCUMSTANCES, INCLUDING ANY BREACH OF

CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR ARISING UNDER ANY OTHER LEGAL OR

EQUITABLE THEORY WILL THE PROUD PROJECT, ITS SUBSIDIARY OR PARENT COMPANIES OR

AFFILIATES, BE LIABLE FOR ANY DIRECT, INDIRECT, SPECIAL, EXEMPLARY, PUNITIVE, INCIDENTAL OR

CONSEQUENTIAL DAMAGES THAT ARISE OUT OF OR IN CONNECTION WITH THE USE OF OR INABILITY

TO USE THE SITE (INCLUDING WITHOUT LIMITATION USE OF OR RELIANCE ON INFORMATION AVAILABLE

ON OR IN THE SITE OR OTHERWISE RELIED ON OR USED BY US IN DELIVERING THE SITE, AND/OR ANY

INTERRUPTIONS, ERRORS, DEFECTS, MISTAKES, OMISSIONS, DELETIONS OF FILES, DELAYS IN

OPERATION OR TRANSMISSION, NONDELIVERY OF INFORMATION, DISCLOSURE OF COMMUNICATIONS,

AND/OR ANY OTHER FAILURE OF PERFORMANCE), OR FOR ANY CONTENT, INFORMATION, SOFTWARE,

PRODUCTS OR SERVICES OBTAINED OR ACCESSED THROUGH THE SITE, EVEN IF ADVISED OF THE

POSSIBILITY OF SUCH DAMAGES.

YOU SPECIFICALLY ACKNOWLEDGE AND AGREE THAT WE ARE NOT LIABLE FOR ANY DEFAMATORY,

OFFENSIVE OR ILLEGAL CONDUCT OF ANY USER.

THIS SITE IS CONTINUALLY UNDER DEVELOPMENT AND COMPANY MAKES NO WARRANTY OF ANY KIND,

IMPLIED OR EXPRESS, AS TO ITS ACCURACY, COMPLETENESS OR APPROPRIATENESS FOR ANY

PURPOSE.

IN NO EVENT SHALL THE TOTAL LIABILITY OF THE PROUD PROJECT TO YOU FOR ALL DAMAGES,

LOSSES AND CAUSES OF ACTION EXCEED, IN THE AGGREGATE, THE AMOUNT PAID BY YOU TO US FOR

YOUR USE OF THE SITE DURING THE THREE (3) MONTHS IMMEDIATELY PRECEDING YOUR CLAIM.Some jurisdictions do not allow the disclaimer of implied warranties, so the foregoing disclaimers may not apply to

you.

Some states or jurisdictions do not allow the exclusion or limitation of consequential or incidental damages and, in

such states or jurisdictions, our liability shall be limited to the fullest extent permitted by law.

If any particular type of damage cannot be waived or disclaimed under the law, then the remainder of the disclaimer

will remain valid and continue to disclaim every other form of damage that may be disclaimed under the law.

15. Procedure for Making Complaints

If you believe that your rights, or the rights of a third party, are being violated in any way by any content accessible on

or through the Site, including copyrights, please contact us at info@theproudproject.co.uk or at The Proud Project,

229 Chiswick High Road, London, W4 2DW.

16. Statute of Limitations

You and we agree that, regardless of any statute or law to the contrary, any claim or cause of action arising out of or

related to our Site, or our Content and/or Services, Terms and/or Privacy Policy must be filed within twelve (12)

months after such claim or cause of action arose or be forever barred.

17. Assignment

You agree that we may assign any of our rights, and/or transfer, sub-contract or delegate any of our obligations,

under these Terms. You may not transfer or assign your rights and obligations under these Terms to any third party

without our prior written consent.

18. Modifications

We reserve the right to modify these Terms and/or any other guidelines or policies affecting the Site at any time, and

such revisions will become effective upon the earlier of (i) posting of the revisions to the Site, or (ii) distribution of the

revisions by electronic mail. For this reason, please visit this page on a regular basis and check the “Last Updated”

date at the top of these Terms to ensure you are familiar with the most recent version of these Terms. Your continued

use of the Site after the effective date of the revisions signifies your acceptance of any such revisions. You will have

no claim, complaint or demand against us for applying such changes or for failures incidental to such changes.

19. Termination

You may discontinue your use of our Site at any time without informing us. We may, without prior notice, change the

Site and any of our Content and/or Services, stop providing them or any of their features to you or to users generally,

or create usage limits for our Site. We may permanently or temporarily terminate or suspend your access to our Site

without notice and without liability for any or no reason, including if, in our sole determination, you violate any

provision of these Terms. In particular, we may immediately terminate or suspend any Account that has been flagged

for repeat infringement of any Marks or violation of any other laws or our Terms and/or Privacy Policy.

Upon termination of your access to or ability to use our Site, including but not limited to suspension of your Account,

your right to use or access any Service and/or any Content will immediately cease. All provisions of this Agreement

that by their nature should survive termination, shall survive termination, including, but not limited to, ownership

provisions, warranty disclaimers, limitations of liability, the dispute resolution (arbitration) and class waiver provisions.

Termination of your access to and use of our Site shall not relieve you of any obligations arising or accruing prior to

such termination or limit any liability which you otherwise may have to us or any third party.

On termination of your Account or upon your deletion of any particular Service or Content, you acknowledge and

agree that: (a) caching of, copies of, or references to the Content may not be immediately removed; and (b) such

removed Content may persist in backups (not available to others) for reasonable periods of time. You agree to

release and indemnify us from all claims related to the retention of deleted Content.

20. Indemnity

You agree to defend, indemnify and hold harmless us and our employees, contractors, agents, professional advisers,

members, officers and directors, from and against any and all claims, damages, obligations, losses, liabilities, costs

or debt, and expenses (including but not limited to actual attorney’s fees and costs) arising from: (i) your use of andaccess to the Site, including any data or Content transmitted, submitted, viewed, or received by you; (ii) your violation

of any provision of these Terms and/or our Privacy Policy, including your breach of any of the representations and/or

warranties contained in these Terms; (iii) your violation of any third party right, including any right of privacy or

intellectual property rights; (iv) your violation of any applicable law, rule or regulation; (v) any claim or damages that

arise as a result of any of your Content or any that is submitted via your Account; and/or (vi) any other party’s access

and use of the Site and any of the Site’s Services and/or Content with your unique username, password or other

appropriate security code.

You hereby agree that we shall have the sole right and obligation to control the legal defense against any such

claims, demands, or litigation, including the right to select counsel of our choice and to compromise or settle any such

claims, demands, or litigation.

21. Released Parties

To the fullest extent permitted by law, you release us and any of our trustees, members, directors, officers,

shareholders, employees, representatives, consultants, attorneys, agents, suppliers, distributors, licensees and/or

licensors from any and all responsibility, liability, claims, demands, and/or damages (actual and consequential) of

every kind and nature, known and unknown, arising out of or in any way connected with the following: (i) disputes

between users, including those between you and other users; (ii) third-party sites and services, including Content

found on such sites and services; (iii) disputes concerning any use of or action taken using your Account; and (iv)

claims relating to the unauthorized access to any data communications or Content stored under or relating to your

Account, including unauthorized use or alteration of such communications or your Content.

You further waive any and all benefits and rights that would otherwise accrue to you by reason of the provisions of

any federal or state statute or principle of common law of any state of the United States, or any political entity or

nation, province or local law or regulation that may govern this release, which statute, regulation, law or principle.

22. Governing Laws

You agree the laws of the United States of America and, more specifically, the laws of the United Kingdom,, without

regard to any principles of conflicts of laws, will govern these Terms, your use of the Site, and all matters relating to

your access to, and/or use of, the Site, including all disputes between you and us. You also agree that: (i) the Site

shall be deemed solely based in the United Kingdom; and (ii) the Site shall be a passive site that does not give rise to

personal jurisdiction over us, either specific or general, in any jurisdiction other than the United Kingdom.

23. Dispute Resolution

Any dispute, claim or controversy arising out of or relating to the Site, our Privacy Policy, and these Terms, as well as

any claim relating to the interpretation or validity of this Agreement, including but not limited to the determination of

the scope or applicability of this agreement to arbitrate, shall be brought and be determined by final, binding

arbitration in London, England, before one arbitrator.

You and we waive our respective rights, if any, to bring any claim that is subject to this arbitration provision as a class

action or otherwise on a representative basis. In the event this provision is held unenforceable and the matter is

permitted to proceed in Arbitration as a class or representative action, then the entirety of this arbitration agreement

(including all subparts) shall be void and of no further effect, and either party may proceed to pursue the action in

court. Notwithstanding the foregoing binding arbitration procedure, either party may bring an individual action in small

claims court (provided the claim otherwise qualifies for such a program) as an alternative to proceeding with

arbitration.

You may elect to opt out (exclude yourself) from the final, binding arbitration procedure and the class action waiver

specified in these Terms by doing the following: Within 15 days of your first accessing the Site, you must send a

letter to us at: The Proud Project, 229 Chiswick High Road, London, W4 2DW, specifying (1) your name, (2) your IP

address(es), (3) your email address, (4) your mailing address, and (5) your request to be excluded from the final,

binding arbitration provision and class action waiver specified in these Terms. You are not required to send the letter

by certified mail, return receipt requested or overnight courier, but it is recommended that you do so. Your request to

be excluded will only be effective and enforceable if you can prove the request was postmarked within the applicable

15-day deadline.

24. Alternative JurisdictionIf any court of competent jurisdiction finds these arbitration and/or class action waiver provisions invalid or

inapplicable, you agree to the exclusive jurisdiction of the federal and state courts located in London, United kingdom,

and the related appellate courts, in any related action or proceeding. Further, you irrevocably submit to the exclusive

jurisdiction of, and venue in, the state and federal courts in London, United Kingdom, , and the related appellate

courts, in any related action or proceeding and agree shall to not raise any claims as to London, United Kingdom

being an inconvenient forum.

25. Waiver

Our failure to enforce any rights or provisions of these Terms shall not be deemed a waiver or relinquishment of such

rights or provisions. Any waiver of any right or provision of these Terms must be in writing.

26. Severability

If any part of these Terms is determined to be invalid or unenforceable under applicable law, including the warranty

disclaimers and liability limitations stated elsewhere herein, then the invalid or unenforceable provision(s) will be

deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision,

and the remainder of these Terms shall continue in full effect.

27. Entire Agreement

These Terms shall be deemed to include all other notices, policies, disclaimers and other terms and conditions

contained in the Site, including our Privacy Policy; provided, however, these Terms shall prevail in the event of a

conflict with any such other documents. Any rights not expressly granted in these Terms are reserved to us.

These Terms constitute the entire agreement between you and us and supersede all prior or contemporaneous

communications and proposals, whether electronic, oral or written, between you and us, with respect to your use of

the Site and all matters relating to your access to, and/or use of, the Site, our Services and our Content.

28. Electronic Record keeping

A printed version of these Terms, our Privacy Policy, and of any notice given in electronic form shall be admissible in

any and all judicial, arbitration, or administrative proceedings based upon or relating to these Terms to the same

extent as other business documents and records originally generated and maintained in printed form.

29. Miscellaneous

No party, nor any of the parties’ respective attorneys, shall be deemed the drafter of this agreement for

purposes of interpreting any provision hereof in any judicial or other proceeding that may arise between the

parties.

These Terms and the rights, benefits and obligations contained herein are fully assignable by us and will be

binding upon and inure to the benefit of our successors and assigns.

Except as otherwise expressly provided in these Terms, there shall be no third party beneficiaries to this

agreement.

The headings in these Terms are for convenience only and have no legal or contractual effect.

We may terminate these Terms for any or no reason at any time by notifying you through a notice on the Site

or by any other method of communication provided elsewhere herein. Any such termination will be without

prejudice to our rights, remedies, claims, or defenses hereunder.

“Include,” “Includes,” “Including,” “include,” “includes,” and “including” herein mean including without

limitation.

These Terms and your use of the Site, including the submission of Content in or onto the Site, do not, and

shall not be construed as creating any relationship, partnership, joint venture, employer-employee, agency,

or franchisor-franchisee relationship in any way and/or of any kind between the parties hereto. Your use of

the Site is intended for your personal enjoyment and benefit, and the provision of the Site to you (subject to

your compliance with these Terms and our Privacy Policy) constitutes the sole and sufficient consideration

that you are entitled to receive for any Content or other contributions you have made to us and our products

and Services.

30. Questions?You may contact us concerning any question about the Site or these Terms at info@theproudproject.co.uk.